Metrics details. Teenagers are aggressively targeted by food marketing messages primarily for unhealthy foods and susceptible to this messaging due to developmental vulnerabilities and peer-group influence. Yet limited research exists on the exposure and power of food marketing specifically to teenage populations.
The following answers are provided by the Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollectivea free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. There are two things you know about most teens: they love music, and they don't have much money.
When the world's largest social network and a major purveyor of data considers this demographic priceless, you pay attention. Today's teens are at the center of a massive turf war that's roiling the tech industry. The question is: why?
Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to More specifically, there is the teen marketing, targeting people age 13 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting youngsters use professionalstypically ages 25 to The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
A burgeoning youth culture in film and popular music celebrated the years when young people were no longer children, but not quite adults. Young people suddenly became very conscious of their own identity. At that time, a booming postwar economy meant that many teens had disposable incomes.
When it comes to spending their money, teens may be savvier than you think. If you can reach them and convince them they want to buy from your business, you can tap into a lucrative market, but promotions aimed at this age group are different from those directed at adults. Teenagers are quick to jump on a bandwagon that supports a cause, according to Business Week.
It used to be that for small businesses, teenagers were a liability. According to popular business mythology, they loved to loiter, were prone to shoplifting and were far more likely to make a ruckus than to make a purchase. The savviest among them are able to recognize true market potential when they see it, and to disregard stereotypes in order to seize opportunities.
As a result, industry spending on advertising to children has exploded over the past two decades. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. To effectively market to children, advertisers need to know what makes kids tick. For example, in the late s the advertising firm Saatchi and Saatchi hired cultural anthropologists to study children engaging with digital technology at home in order to figure out how best to engage them with brands and products.
Everyone knows that the root of marketing is understanding your audience. Knowing who they are, and where they are. Are they reading magazines?