/NYIAS Preview: Scion iM Hatchback and Scion iA Sedan

NYIAS Preview: Scion iM Hatchback and Scion iA Sedan

2015 NYIAS Scion iA Teaser 001 600x381 at NYIAS Preview: Scion iM Hatchback and Scion iA Sedan

Scion, a subsidiary of Toyota in America, announced two new models to be launched at the upcoming New York International Auto Show. They include the Scion iM 5-door hatchback and Scion iA sedan, and they’re both production models.

Scion iM is pitched as a versatile family car with “sporty design and a fun-to-drive experience,” while practicality is mentioned as party piece of the iA sedan. They are both said to have engaging design and a playful personality, but don’t expect your mind to be blown. These are 20 grand econoboxes, after all.

Scion even reflects their “eco” credentials in the naming of their cars. Those little “i” letters in the Scion iM and iA stands a bit for intriguing and individual, and mainly for income, meaning that people of every income level should be able to afford to a Scion.

2015 NYIAS Scion iM Teaser 001 600x400 at NYIAS Preview: Scion iM Hatchback and Scion iA Sedan

“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”

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(Founder / Chief Editor / Journalist) – Arman is the original founder of Repondre-appel-offre.info, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.